We design, develop and customise e-Commerce solutions.
- Store front with product overview and product detail
- Shopping cart
E-commerce is a transaction of buying or selling online. This can include:
- Online shopping web sites for retail sales direct to consumers.
- Providing or participating in online marketplaces (ebay, Etsy, Gumtree, Amazon).
- Business-to-business buying and selling (wholesale).
- Marketing to prospective and established customers by social media or e-mail.
The 8 key
There are 8 key components that make up an e-Commerce site. We meet with each client to guide them through each one of these important business decisions. We tailor e-Commerce solutions that are the best fit for that business.
The following is a summary.
1. Website e-commerce platform (Magento, Woo commerce, Shopify)
Agencies and web developers do not build your e-Commerce site from scratch. To develop a custom e-Commerce platform would be far too expensive and time consuming. They use established e-Commerce platforms which are tested and secure.
The three biggest players in the market are:
- Magento 29.1%
- Woo Commerce. 26.5%
- Shopify 10.9%
Each have their own features and benefits and we guide our clients in deciding the best platform. Each platform varies on things such as ongoing fees and payment handling.
2. Accounting package (MYOB, Zero, Quickbooks)
Accounting packages can integrate into an e-Commerce site eliminating double handling data. This integration can be subject to ongoing fees and charges.
3. Inventory Management (Software package or on your website)
Inventory management is used to keep track of stock and can integrate into an e-Commerce site. This integration can be subject to ongoing fees and charges.
4. Point of sale (Software, Cloud based app and hardware)
For a physical store, a point of sale solution is required. This includes software and hardware. Various packages are available and are subject to ongoing fees and charges.
5. Fulfillment and/or shipping (Software, third party, Australia Post, etc)
Fulfillment is where a third party warehouses the stock, takes the orders from the e-Commerce site, packs and ships. This incurs ongoing fees and charges. Alternatively the retailer might manage the distribution and shipping. Shipping rates are subject to change so these rates can be integrated into the e-Commerce site. Subject to ongoing fees and charges.
6. Customer relationship management (CRM) and/or Email Marketing
A e-Commerce site is a great way to collect customer data for future marketing. CRM software packages are available and can be integrated into the e-Commerce site. Subject to ongoing fees and charges.
7. Market place sales (Ebay, amazon, etsy etc)
Online market places are the hub of e-Commerce. We can integrate sales on platforms such as ebay integrating inventory updates. Subject to ongoing fees and charges.
8. Social Media sales (Facebook, instagram)
Social media sales are a growing area of e-Commerce activity. We can integrate sales on platforms such as Facebook integrating inventory updates. Subject to ongoing fees and charges.
Preparing to move
your sales on line
Moving sales into the digital space is just like starting a physical business. It is best to go into it with a sound business plan. Here are some considerations.
Know your product
Do you have a good service or product that has a chance of success?
Know your market
- How is your product or service positioned in the market?
- Have an idea of who your target customer audience is and what their needs are. In understanding your target audience’s problem (and how your product is a solution), you can differentiate yourself from competitor businesses.
Your business legals
- What will be your store name?
- What will be your company name?
- Set your business up as a professional, legal company.
- Set up a new, business bank account for the business.
- Decide on a domain name (website address). Your domain name should reflect your e-Commerce store name and should be easy to spell, so that visitors can find your website hassle-free. Try to choose a name that incorporates what users search for. A good example is ‘booking.com’.
Your business policies
- Do you offer a money-back guarantee, warranty or express shipping?
- Hassle free returns?
- Consider how many days purchasers will have to return unwanted items or whether this will be unlimited.
- Will you ship internationally?
- Collecting sensitive information such as personal and credit card details comes with the responsibility of encrypting this data.
- Most customers fear sharing their personal information online as their information can be sold to third-party companies and used on marketing lists.
- Don’t sell your customers’ personal information.
Your business systems
- Ensure you have resolved your inventory/stock management systems.
- Choose where you will store your inventory.
- Who will ship for you and at what price?
- Will you use a third party ‘Fulfillment’ company?
- Do you need a point of sale system?
- What accounting package are you going to use?
- Decide on how you will integrate your e-Commerce site to your point of sale and accounting packages.
- How are you going to receive payment and keep this secure?
- What e-Commerce platform is going to suit you best?