Kempsey Shire Council

Drop In to the Macleay Valley Coast

We were asked to create a visitor guide that was more like a lifestyle magazine, highlighting not only the wonderful attractions of the region but also the personalities that have chosen to live and work there.

This was a great brief for us as it created the opportunity to design a contemporary and engaging publication, one that was both aspirational and inspirational.

Our team travelled to the location and interviewed and photographed several locals who told their own unique stories about why the Macleay Valley Coast is special to them. This allowed us to create a publication that offers visitors a much greater insight into the region.

Thanks to the photographers whose stunning images help to create a beautiful magazine and to Geordie Bull for both her copywriting and management skills on this project.