DIGITAL vs

OFFSET

DIGITAL PRINTING

Refers to using a large-format and/or high-volume laser or ink-jet printers. You pay for each copy with digital printing so the cost grows steadily. Once you are over 500 copies, offset printing is comparable.

OFFSET PRINTING

Refers to printing using a large printing press where the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. The set up cost for offset printing is high but it is much faster and more efficient. It is comparable to digital at 500 copies but becomes increasingly cheaper at 1,000 copies and over. The print quality is superior with offset printing and you can print on a larger range of paper stocks.


Digital v’s offset printing

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Print did not die after all. It is still one of the most loved and engaging forms of media. Why not reach out to a new audience today?