Colour is one of the fundamental things that attracts customers.
When used consistently, colour reinforces a brands identity and personality. This is key to being recognised, remembered and resonating with the customer.
We make sure that the colours we choose for your brand are able to be accurately reproduced in all mediums. To do this we limit our colour choice from what can be reproduced using CMYK.
CMYK refers to the four inks used in standard colour printing: cyan, magenta, yellow, and key (black). By choosing a CMYK colour you:
- Can reproduce in magazines and other publications
- Print cost effectively
- Reproduce on digital and laser printers.
All colours that are available within CMYK are also available in RGB which is the colour mode used for digital media.