For many years we have been either creating or using brand guidelines giving us practical insights into what makes a successful guide.
For many business they are an important document that keeps internal and external stakeholders in sync with the brands appearance, personality and strategy.
The reality is that many brand guidelines are too detailed, making them a chore to use and too constrictive. We create brand guidelines that are comprehensive enough to keep your brand on track but are also user friendly. This makes them a more usable document.
Additionally, we can also create template files to facilitate an easy roll out of your brand.
We have created brand guidelines for business and government including:
- Great Lakes Tourism
- MidCoast Council
- MidCoast Water
- Cleavers Tyers
- Office of Environment and Heritage
- Jumeriah Hotels