Well Creative: designing and printing business cards, letterheads, envelopes, presentation folders, brochures, booklets, flyers, posters, and any printed material.
STANDARD PRINTING PRODUCTS
ALL OUR PRINTING PRODUCTS CAN BE PRINTED ON A LARGE RANGE OF PAPER STOCKS AND CAN HAVE VARIOUS FINISHES. THIS RANGE INCLUDES:
- Business cards.
- Envelopes that are plain, window faced, peal & seal or moist-seal. Sizes include DL / DLX / C5 / C4 / B4.
- Presentation folders. 20 different types to choose from. Sizes include A4 / A5 / DL.
- Posters and flyers. Sizes include A1 / A2 / A3 / A4 / A5 / A6 / DL.
- Booklets from 4-88 pages. Sizes include A4 / A5 / DL.
- Calendars. Types include DL with fridge magnet / tent / cassette (in a plastic CD case).
PUBLICATIONS, MAGAZINES & LARGE QUANTITIES
OUR TEAM HAS BEEN PRODUCING LARGE RUN PRINT BROCHURES, MAGAZINES AND BOOKS FOR OVER 30 YEARS. CLIENTS INCLUDE RANDOM HOUSE, ACP MAGAZINES AND NEWS LIMITED.
- We have experience producing tourism brochures, books and catalogues.
- Extensive experience producing large, hundred-page-plus publications.
- No print run is too high! We regularly do print runs between 80,000 and 100,000 copies. We have even designed books that have sold over 500,000 copies in Australia, and three million world-wide!
- All sizes of printing can be accommodated.
Our experience gives you peace-of-mind with your large publication.
When running a large print job we press check each job. This means that we are at the printing press as the job comes off to ensure quality and consistency. We understand the printing process and work closely with our excellent, high quality suppliers.
WE ARE CREATIVE WITH PRINT! GO CRAZY!
- Point of sale displays.
- Window decals.
- Specialty finishes such as embossing, metallic foils, special colours.
- We have a beautiful selection of imported paper and cards to choose from.
PRINT PRICE GUIDELINE
THERE ARE AN INFINITE AMOUNT OF COMBINATIONS THAT CAN MAKE UP A PRINT PRICE. MORE THAN WE COULD EVER LIST ON OUR HUMBLE WEBSITE. BELOW IS A SELECTION OF POPULAR ITEMS TO GIVE YOU AN IDEA OF PRINTING COSTS.
Prices were current at time of writing and subject to increases. Price does not include design charges. Prices includes GST. Please contact us for a firm quote.
USE STANDARD SIZES
IF YOU WANT TO KEEP THE COST DOWN STICK TO STANDARD SIZES.
All of our standard printed products are gang printed. This means that your job is stepped up on the same sheet of paper with other jobs of the same quantity. To achieve this, standard sizes have to be used so they ‘nest’ together. This means reduced costs as you share the setup expenses.
If you want to have a unique size it usually costs you more as you have to pay entirely for the set up cost and for extra finishing.
PRINT USING CMYK
CMYK REFERS TO THE FOUR INKS USED IN STANDARD COLOR PRINTING: CYAN, MAGENTA, YELLOW, AND KEY (BLACK).
All of our standard printed products are produced using CMYK because standard printed products are gang printed. This means that your job is stepped up, on the same sheet of paper, with several other jobs that are the same size and have the same quantity. This is done to reduce and share the setup costs of printing. As a result they have to be printed using the same inks (CMYK).
If you need a spot colour (also known as PMS, Pantone or special colour) it usually costs you more as you have to pay entirely for the set up cost.
If you have a small quantity to print, it is best to print digitally and this can only be done using CMYK.
It is also cheaper to print CMYK than to print 1 or 2 spot colours, as the printing press is set up for CMYK. Spot colours require a special set up which you will have to pay for entirely.
WHICH IS CHEAPER? DIGITAL V’S OFFSET
Refers to using a large-format and/or high-volume laser or ink-jet printers. You pay for each copy with digital printing so the cost grows steadily. Once you are over 500 copies, offset printing is comparable.
Refers to printing using a large printing press where the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. The set up cost for offset printing is high but it is much faster and more efficient. It is comparable to digital at 500 copies but becomes increasingly cheaper at 1,000 copies and over. The print quality is superior with offset printing and you can print on a larger range of paper stocks.
HIGH QUANTITY - SHEET-FED V’S WEB-FED
SHEET-FED OFFSET PRINTING
Refers to a method in which individual pages of paper are fed into the printing press. This printing method is popular for small and medium-sized fixed jobs such as limited-edition books. This gives you a better print quality.
WEB-FED OFFSET PRINTING
Refers to a method in which a continuous roll of paper is fed through the printing press. You may have seen this with newspaper printing. Once you are above 40,000 copies it is better value than print web-fed. The print quality is still very good but for high end books you may want to pay more for sheet-fed.
THE MORE YOU PRINT THE CHEAPER IT IS
WHEN PRINTING OFFSET, THE HIGHER THE QUANTITY OF YOUR PRINT RUN, THE LOWER THE UNIT COST. COMPARE THE BELOW ESTIMATES AS AN EXAMPLE.
A4 BOOKLET – 12 PAGES
Prices were current at time of writing and subject to increases. Please contact us for a firm quote.
PRINT V’S DIGITAL MEDIA
THERE IS NO DENYING THE BREATHTAKING SWEEP OF THE DIGITAL REVOLUTION. YOU CAN NOW REACH MORE PEOPLE, TARGET THE AUDIENCE WHO IS INTERESTED IN YOU, ALL FOR LESS MONEY.
Does this mean the end of printed material?
We think no.
There has never been a form of mass media that has been superseded by another. For example, consider cinema after the introduction of television. It had to redefine it’s place in the market, It’s market share contracted. Lots of small suburban cinemas closed down and the industry had to value add… but it survived and flourished.
WE HAVE FOUND THAT PRINT IS STILL VALUABLE FOR:
Engaging people who are not actively seeking your products and services.
Those looking for a product or service are likely to search digitally for this. Print reaches those who are not looking or not even thinking about your products. (E.G Tourist guides, product catalogues) This is why companies such as IKEA and Harvey Norman still print catalogues and distribute them widely. It plants the seed of desire in the consumer.
It is convenient.
You can leave behind print material. From a business card to a product catalogue, printed material assists in sales by presenting your business in a professional and tangible way.
It hangs around.
If it is value added people will keep it. This keeps you in their minds.
It works without the Internet!
Really important for things such as printed maps and tourist guides. We have found a real uptake in tourists and hikers wanting printed maps and guides. As fantastic as digital maps are, people are realising their shortcomings such as:
- Losing information when you zoom out.
- Not being able to use them without internet connection.
- Not having enough detail for 4WD and bushwalkers.
- Less simple than pulling a town map out of your pocket.
It is easier to read.
Reading on screen is harder and users are very impatient. The printed page is still easier to read especially for large amounts of text. We have done a lot of work with the NSW tourism industry and the feedback we are getting is that people are still taking up lots of printed material. For example, The Legendary Pacific Coast (Australia’s top tourist drive) last year had 60,000 unique visits to their web site. Compare that to 80,000 visitor guides that were taken in 10 months. Print still engages your customer.